Sell your creations at our Fitzroy Flagship Store!

Smith Street has come a long way in recent years, going from that part of town that only the bravest would face to being recently named “the coolest street in the world” in a Time Out Survey. 

While we’re not sure how that data was collated, we are sure that it’s a pretty fine shopping strip filled with some of the best shops in Melbourne, and we’re proud to have been hanging out here since 2007!

This store is a long galley style layout, with a swirling green floor and hot pink highlights. Perhaps the more grungy of our locations, we’re pretty proud of this trail blazer rocker of a store – she’s survived a pandemic after all!

What you’ll get

• An additional sales channel for your business that doesn’t require you to sit at market or do online advertising (but you still need to promote your cube!)
• Your products in your own branded space 7 days a week 
• 100% of your sales
• Your very own SEO optimsed landing page on our busy online store featuring your products
• The ability to offer pickup for your customers from Fitzroy or Melbourne Central 
• No need to worry about all the selling, public liability insurance, customer service, packaging, merchant fees and other expenses (planned and unexpected)
• Inclusion in in.cube8r’s marketing efforts

One thing our artists love about selling with us is the way we bring our products together in interesting and unique ways that feature our makers front and centre. 

As a cuber, you can expect for your products to be marketed 

• in our curated gift guides
• on our instagram, facebook & other social platforms
• via our email marketing 
• in our window displays
• in person, via our staff in store when customer’s ask for specific themes / items.

As a cuber you can expect to be kept in the know about what’s planned for the coming months so you can be prepared & add products that are complimentary to our marketing efforts!

And … a humble brag

In a recent survey our cubers 95% said they were happy, or exceptionally happy with in.cube8r’s marketing of both the store and their brand, which we’re pretty bloody proud of!

We don’t want to give away our entire marketing strategy here for obvious reasons, but have a look at our instagram for an idea of how we like to market our artists, and how you’ll in turn be marketed by us! 

WHO SHOPS AT OUR FITZROY FLAGSHIP STORE

• Avatar 1: Under 30 year old students and young people going out to Smith Street for brunch or coffee with friends, and if it’s the weekend they’re probably on their way to (or from) meeting our makers over at the Rose Street Market. This crew are often buying for themselves and many purchases are impulse buys. Lower price point purchases, more often. They tend to love our illustrators, pin makers and cute earrings. Often, they are artists themselves!
• Avatar 2: Left leaning (mostly but not exclusively) women and non-binary people aged 25+. Often buying themselves a treat after work or buying a gift for a colleague, friend or loved one. Tend to spend $40-$100 on gifts, and buy themselves things they love regardless of price. 
• Avatar 3: People looking for special one-of-a-kind pieces of jewellery, fashion or art and willing to pay the asking price. Aged 35+, they know what they like and they buy it when they see it. They may also custom order something in their size, colour or theme and they understand that handmade means a slightly higher price point than what you’ll find elsewhere in Fitzroy. They love supporting the arts, and they are proud to be in.cube8r regulars, popping in on pay day to see what’s new in the cube. 
• Avatar 4: Those guys who come to us every single year for their gifts, as they know we’re gonna help them find something perfect for their wife, girlfriend, daughter or mother (sometimes even the ex-girlfriend). This dude isn’t too fussed on budget, he just wants the right thing for the right person. And we love to see it!