Melbourne Central Store
With more than 180 artists renting a cube to sell their work, our Melbourne Central concept store is fast becoming the go-to place for artist made gifts in Melbourne.
Catering to a younger audience, this store showcases many of the most popular artists found in Australia’s pup culture convention scene
However this store also caters to our handmade loving audience, with many cubes filled with handmade jewellery, clothing home goods and more from Local Artisans.
This store opened August 2024, after a trial pop-up lasting just over a year nearby in the centre. The store has been built for purpose and features our iconic swirled floors (but this time in PINK) and a rainbow tunnel!
Finding Us
- Ground Floor
Melbourne Central Shopping Centre
- GD 077 211 La Trobe St Melbourne
Elizabeth Street / La Trobe Street Entrance
You can’t miss us, we’re located directly underneath the escalators to the Level 1 food court. Look for the rainbow tunnel!
Swanston Street
The easiest way to find us would be to walk down La Strobe to Elizabeth Street and then enter via Elizabeth Street or the entrance with the ELLA sign just after you pass the car park.
If you’re wanting to walk in through the shopping centre, follow the signs to Mecca / Menzies and then walk down Ella towards Elizabeth Street / La Trove. This is a bit of a tricky one though, so only go this way if you’re prepared for a hunt!