Misu Juju: Soft, Whimsical Prints & Cosy Stationery That Embrace the Slow Moments
If you’ve ever felt joy from a pastel palette, or comfort in a quiet moment, then Misu Juju is your next artist obsession. Created by Naarm/Melbourne-based artist Julie (she/her), Misu Juju is a warm, whimsical brand that brings together original lino prints, enamel pins and cosy stationery — all lovingly made by hand in her home studio.
Julie describes her style as playful, soft and comforting — a reflection of her love for cute characters, pastel colours and the quiet beauty of everyday life. “Misu Juju is about capturing the slow moments and simple pleasures that keep us going,” she explains. Her illustrations are infused with nostalgia and gentle joy, drawing from childhood memories, animals, and the charm of Japanese minimalism.
Originally from Indonesia, Julie has lived in Melbourne for over a decade. Her creative journey began with a deep love of drawing, eventually evolving into Misu Juju — a brand that allowed her to explore different crafts and mediums. “I started Misu Juju around 2019 because I wanted to create things that could be shared and enjoyed by other people too,” she shares.
These days, she’s deep in her printmaking era — and loving it. Each of her original lino prints is carved into linoleum and printed by hand, often onto handmade paper sourced both locally and internationally. This means every piece is totally unique and made with care, detail, and intention.
Julie’s prints and stationery speak to those who crave a slower pace and a soft aesthetic — the kind of customers who are already planning their next Japan trip and appreciate the gentle narrative in her work. “I like creating things that feel comforting, or that remind people of happy memories,” she says.
in.cube8r has played a huge role in helping Misu Juju flourish. By providing physical space to display her work, Julie found new ways to connect with customers and grow her audience. “Being part of in.cube8r has helped me grow so much as a maker,” she says. “You really feel like you’re part of a big creative family, and they take care of all the retail stuff so I can focus on making new things.”
Shop Misu Juju
If you love soft colours, cosy vibes and charming characters, you’ll adore Misu Juju’s work. Each item is designed and handmade in Australia, with a touch of sweetness and a whole lot of heart.
- Find her in store: Melbourne Central & Fitzroy
- Shop online: Misu Juju on in.cube8r
- Follow: @misu.juju on Instagram
Whether you’re shopping for yourself or looking for a thoughtful gift, Misu Juju offers a dose of pastel peace and printmaking magic that’s sure to make you smile