Step into the world of Bunny’s Formula, where every scent tells a story and self-care becomes a sensory ritual. Handmade in Melbourne and proudly featured at in.cube8r Fitzroy, Bunny’s Formula is a unique perfumery and skincare brand rooted in mindfulness, personal healing, and the transformative magic of plants.
Founded by Bunny, the brand is more than just a collection of beautiful scents and shimmering creams. It’s the result of a deeply personal journey. After navigating over 15 years in a dark place, Bunny turned to scent as a way to ground and reconnect. “Scent was one of the biggest things that actually grounded me,” Bunny shares. “Once I started looking into that, I started making my perfumes… and then friends and family started asking for them, so I thought, why not turn it into a business?”
And we’re so glad they did.
At the heart of Bunny’s Formula is a range of perfumes crafted entirely from plant-based materials. These aren’t your everyday fragrances. Each one is carefully composed to create a mood, a memory, or even a little moment of magic. Bunny’s personal favourite, ‘Interlude’, is described as “a warm cove with intentional secrets filling the air.” It’s poetic, comforting, and completely captivating — just like the artist behind it.
The connection between scent and mental wellbeing is central to everything Bunny creates. Inspired by their love of Ayurvedic medicine, psychology, and herbal alchemy, they’ve built a product range that nurtures the mind, body, and soul. From soothing body oils to shimmery butters and creamy eyeshadows, each item invites you to start (or end) your day with intention and care.
“Scent can reintroduce a memory, induce a world of fantasy, bring us down to earth and alleviate tenacity,” Bunny explains. “Weaving self-care and the power of scent allows us to open our minds and take a step forward without getting stuck in the grit of self-defiance.”
This philosophy is what makes Bunny’s Formula such a perfect fit at in.cube8r. Like us, Bunny believes in shopping with meaning, creating with love, and supporting local communities. Every product is handmade locally, making each piece as authentic as it is aromatic.
So next time you’re wandering through Fitzroy, pop into in.cube8r and experience Bunny’s Formula for yourself. Whether you’re drawn to dreamy perfumes, silky creams, or products that speak to your inner world, there’s something waiting to connect with you.
Shop Bunny’s Formula
Browse the full collection and bring a little intention into your self-care routine today.